# Customer Wise Sale Report

<p class="doc-lead">Aggregates sale invoice activity by customer — total sales, returns, net value, and invoice count for customer-level performance analysis.</p>

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<p class="doc-toc-title">On this page</p>
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<a href="#/sales/reports/customer-wise-sale-report?id=overview">Overview</a>
<a href="#/sales/reports/customer-wise-sale-report?id=use-cases">Use Cases</a>
<a href="#/sales/reports/customer-wise-sale-report?id=filters">Filters</a>
<a href="#/sales/reports/customer-wise-sale-report?id=columns">Columns</a>
<a href="#/sales/reports/customer-wise-sale-report?id=actions">Actions</a>
<a href="#/sales/reports/customer-wise-sale-report?id=faq">FAQ</a>
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<h2 id="overview">Overview</h2>

Go to <b>Sales → Customer Reports → Customer Wise Sale Report</b>.

Report title in ERP: <b>Customer Wise Sale Report</b>

<p><b>What it shows.</b> One row per customer with sale count, sale quantity, sale amount, return amount, net sale, and average invoice value.</p>

<p><b>When to use it.</b> Use to rank customers by sales volume, identify top accounts, and analyze customer-level return rates.</p>

<p><b>How amounts are calculated.</b> Aggregates approved sale invoices per customer within the selected date range.</p>

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<h2 id="use-cases">Use Cases</h2>

<ul>
<li><b>Account ranking</b> — Identify top customers by net sale value for the period.</li>
<li><b>Return analysis</b> — Compare gross vs net sales to spot customers with high return rates.</li>
<li><b>Sales review meetings</b> — Present customer-wise sales in monthly reviews.</li>
<li><b>Credit assessment</b> — Combine with outstanding data before extending credit terms.</li>
</ul>

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<h2 id="filters">Filters</h2>

<b>Date</b>, <b>Customer</b>, <b>Customer Group</b>, <b>Employee</b>. <b>Advanced Filter</b>: Route, Branch, Center, Payment Mode, Customer Category.

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<h2 id="columns">Columns</h2>

| **Column** | **Description** |
|------------|-----------------|
| Customer | Customer name. |
| Customer Code | Unique identifier assigned in the master record. |
| Customer Group | Group the customer belongs to. |
| Sale Count | Number of sale invoices. |
| Sale Qty | Total quantity sold. |
| Sale Amount | Total sale value. |
| Return Amount | Total return value. |
| Net Amount | Sale Amount minus Return Amount. |
| Avg Invoice Value | Net Amount divided by Sale Count. |

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<h2 id="actions">Actions</h2>

<ul>
<li><b>Generate</b> — run the report for the selected filters</li>
<li><b>Export</b> / <b>Export All</b> — export to Excel</li>
<li><b>Print</b> — print the report</li>
<li><b>Advanced Filter</b> — open additional filter fields</li>
<li><b>clear</b> — reset active filters</li>
<li><b>Customer</b> link — open customer statement or detail where available</li>
</ul>

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<h2 id="faq">FAQ</h2>

<p><b>How is net amount calculated?</b><br>Sale Amount minus Return Amount for the selected period.</p>
<p><b>Can I filter by customer group?</b><br>Yes. Use the <b>Customer Group</b> filter or Advanced Filter.</p>
<p><b>Does this include cash sales?</b><br>Yes. Filter by payment mode for cash-only or credit-only analysis.</p>
<p><b>How is this different from Top Customers?</b><br>Top Customers is a dashboard widget ranking top accounts. This report is a full filterable list.</p>
<p><b>Are returns deducted?</b><br>Sale totals are invoice-based. Review returns separately in <a href="#/sales/reports/sale-return-report">Sale Return Report</a> for net revenue.</p>

<p><b>Can I filter by employee?</b><br>Yes. Add employee filter to see revenue attributed to each salesperson per customer.</p>
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<h2 id="related">Related</h2>

<ul>
<li><a href="#/sales/reports/top-customers">Top Customers</a></li>
<li><a href="#/sales/reports/customer-group-wise-sale">Customer Group Wise Sale</a></li>
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