# Brand Wise Sale
Tracks employee sales performance by brand for a selected month—quantity, value, and target achievement. Use it to monitor brand-level targets and rep performance by product brand.
Overview
Go to Sales → Employee Reports → Brand Wise Performance.
What it shows. Employee-wise sales for each item brand in the selected month and year. Each brand's quantity sold, sales value, assigned target, and achievement can be monitored.
When to use it. Review brand-level target attainment, compare reps on key brands, and support supplier or brand promotion programs.
Report title in ERP: Brand Wise Performance
Brand Wise Performance
Filtration — Month & Year
Use Cases
- Brand target review — Check each employee's quantity and value against brand targets for the month.
- Brand promotion tracking — Measure sales lift for brands under active marketing or incentive programs.
- Rep brand focus — Identify employees underperforming on priority brands.
- Supplier review — Export brand-wise achievement data before meetings with brand principals.
Filters
- Month & Year — Select the performance period.
Columns
| **Column** | **Description** |
|------------|-----------------|
| **Employee** | Name or code of the sales employee. |
| **Brand** | Item brand name. |
| **Target Quantity** | Assigned quantity target for the brand. |
| **Achieved Quantity** | Actual quantity sold in the period. |
| **Target Value** | Assigned value target for the brand. |
| **Achieved Value** | Actual sales value in the period. |
| **Achievement %** | Percentage of target achieved, if displayed. |
Actions
- View Details — Drill into bills or items for an employee and brand where supported.
- Export — Download to Excel or PDF for brand review meetings.
- Print — Print the brand-wise performance summary.
- Filter & Sort — Change month or year.
FAQ
Where are brand targets set?
Brand targets are configured in employee or sales target setup—assign quantity and value targets per brand for each rep.
How is this different from Item Group Wise Performance?
Brand Wise Performance breaks down sales by brand. Item Group Wise Performance breaks down sales by product category.
Are items without a brand included?
Items must have a brand assigned in the item master to appear on this report.
Can one employee have multiple brand rows?
Yes. Each employee appears with a row per brand they have targets or sales for in the period.
Which employees appear?
Only sales attributed to the selected employee filter. Leave blank to see all salespersons for the brand.
How is this different from Brand Wise Sale?
Brand Wise Sale shows revenue by brand. Brand Performance ties brand sales to employee achievement for reviews.