# Brand Wise Profit

Mini income statement with one column per brand.

On this page

Overview Filters Columns Actions

Overview

Go to Accounts → Reports → Brand Wise Profit. Report title in ERP: Brand Wise Profit

What it shows. Revenue, direct costs, gross profit, operating expenses, other income/expense, tax, and net income rows — repeated for each active brand plus an Others column for unbranded entries.

When to use it. Use to compare product-line or brand profitability over a period (up to about 12 months).

How amounts are calculated. Built from posted journal lines grouped by brand on the journal. View Type Expanded drills parent accounts down to leaf accounts. If your user profile has a default brand filter, only that brand may appear.

Notes. Export is available; there is no print button on this screen.

Filters

Date range, View Type (View Type, Grouped, Expanded).

Output Columns

Row labels: Revenues, expense and cost lines, Total Revenues, Gross Profit, Expenses, Total Expense, Non Operating Income/Expense, Net Income Before Taxes, Less Income Tax Expense, Net Income. Columns: Brands header plus one column per brand.

Actions

FAQ

Brand from sale invoice?
Revenue attributed to brand on SI lines.

COGS included?
Per profit calculation settings.

Sales vs accounts report?
Should align with sales brand reports for same filters.

Export?
Excel for category managers.

Negative margin?
High discount or missing cost shows negative brand profit.