# Brand Wise Expense

<p class="doc-lead">Operating expense by expense account and brand column.</p>

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<p class="doc-toc-title">On this page</p>
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<a href="#/accounts/reports/brand-wise-expense?id=overview">Overview</a>
<a href="#/accounts/reports/brand-wise-expense?id=filters">Filters</a>
<a href="#/accounts/reports/brand-wise-expense?id=columns">Columns</a>
<a href="#/accounts/reports/brand-wise-expense?id=actions">Actions</a>
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<h2 id="overview">Overview</h2>

Go to <b>Accounts → Reports → Brand Wise Expense</b>.

Report title in ERP: <b>Brand Wise Expense</b>

<p><b>What it shows.</b> Rows are expense accounts (with account group). Columns are brands showing how much of each expense account hit each brand. Grand total row sums across brands.</p>

<p><b>When to use it.</b> Use to see which brands drove which operating costs — for example marketing or logistics allocated by brand on source transactions.</p>

<p><b>How amounts are calculated.</b> Brand comes from the underlying transaction (invoice, expense, voucher), not from the journal header. Direct cost accounts under the COGS group are excluded.</p>

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<h2 id="filters">Filters</h2>

Date range

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<h2 id="columns">Output Columns</h2>

Expense Account, Group, one column per brand (dynamic). Footer: Grand Total.

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<h2 id="actions">Actions</h2>

<ul>
<li><b>Generate</b> — run the report for the selected filters</li>
<li><b>Export</b> — export to Excel</li>
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<h2 id="faq">FAQ</h2>
<p><b>Brand on expense?</b><br>Brand field on expense when enabled.</p>
<p><b>Vs brand-wise profit?</b><br>Expense-only slice — pair with <a href="#/accounts/reports/brand-wise-profit">Brand Wise Profit</a>.</p>
<p><b>Missing brand?</b><br>Expenses without brand may appear in unassigned bucket.</p>
<p><b>Marketing spend?</b><br>Tag brand on marketing expenses for this report.</p>
<p><b>Period filter?</b><br>Expense date range.</p>
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<h2 id="related">Related</h2>

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<li><a href="#/accounts/reports/">Accounts Reports</a></li>
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